Foundation Philosophy
To bring happiness to all people
by establishing "Omotenashi" (a spirit of hospitality)
as a global standard.
Mission
To create the premier platform for learning about Japanese culture.
To build a world where people can live more easily
by recognizing diversity and transcending national boundaries.
Values
Respect Japanese culture and commit to passing it on to future generations.
Spread evidence-based knowledge rooted in Japanese traditions.
Actively promote cultural exchange
both within Japan and internationally.Foster intercultural understanding
Japanese culture and establish a foundation that embraces diverse values.
Our thoughts
JAPAN QUEST Association
Representative Director
Yuka Saiki
The Japanese islands, with nearly 70% of its land area covered by forests, has cultivated the foundations of Japanese culture by benefiting from the richness of nature and the four seasons.
In the past, the Japanese were agricultural people, valued "harmony" and possessed a sensitivity (aesthetic sense) that respected others and valued courtesy, even if it meant putting one's own needs on the back burner. It is no exaggeration to say that this kind of honest consideration for others and sincere approach to things is the underlying force behind leading cultural trends in the world, including manufacturing.
In addition, it is not uncommon for subcultures such as video games and animation, which are not limited to traditional culture, to have an impact on the world beyond the boundaries of Asia as Japanese content. We believe that such ideas, spirituality, and consideration for others are very important elements for us human beings in today's technologically advanced world.
We hope that by feeling the heart of the Japanese people and experiencing Japan, we can serve as a stepping stone to realize a sustainable society in which people living today can cooperate with each other across borders.
Perpetual Japan Foundation
Representative Director
Yuka Saiki
March 2011
Commenced cultural activities through web-based publications
History
The Founder and Representative Director was raised in a traditional Japanese brewing family, immersed in Japan’s cultural heritage from an early age.
March 2011
Commenced cultural activities through web-based publications
March 2016
Appointed Director, Japan Reihou (Etiquette) Association
November 2019
Appeared as a commentator on a special television program on the Imperial Household (Fuji Television Network, Reiwa Era Feature)
March 2020
Founded “Modern Japanese Etiquette,” a framework for conveying traditional culture through contemporary practice
June 2022
“Modern Japanese Etiquette” awarded Gold Prize at the OMOTENASHI Selection 2022
May 2023
Established the Japan Cultural Co-Creation Organization
September 2023
“JAPAN QUEST” received official endorsement by the Agency for Cultural Affairs, Government of Japan
October 2025
Participated in Expo 2025 Osaka, Kansai, Japan as a Co-Creation Partner and exhibited at the Future Village Pavilion
October 2025
“JAPAN QUEST” received official endorsement by the Ministry of Foreign Affairs of Japan (MOFA)
March 2026
Appointed as cultural advisor and etiquette director for the NHK special drama “Rosanjin‘s Stove”
Basic Information
Name
Perpetual Japan Foundation
Location
11th Floor, Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo 107-0061, Japan
Business Hours
Monday to Friday, 8:30 AM to 5:00 PM (Excluding public holidays, summer, and winter holidays)
E-mail
info@jpq.or.jp
Date Established
May 22, 2023
We offer JAPAN QUEST, a quiz-based program designed for those planning to visit Japan or anyone interested in the country. This interactive quiz introduces Japan's subcultures, traditional culture, and the essence of Japanese spirituality. Participants can deepen their understanding of Japan’s cultural heritage and spirit, while creating lasting memories through hands-on experiences. Advanced participants will have access to special experiences that even locals rarely encounter. As an official qualification, JAPAN QUEST enables participants to act as cultural ambassadors, promoting Japanese culture globally.
For International Visitors
JAPAN QUEST helps foreign visitors gain a deeper understanding of Japan's traditional and spiritual culture.
Through various levels of certification, available in multiple languages, participants develop a thorough grasp of Japanese culture and spirit.
Certifications
JAPAN QUEST Level 1
JAPAN QUEST Level 2
JAPAN QUEST Level 3Qualifications
Japan Ambassador (In Preparation)
Experience Services
Tailored experiences allow participants to explore deeper aspects of Japan as they progress through the levels. We offer exclusive experiences at unique locations and with rare Japanese crafts and products.